Request for Qualifications (RFQ) Marketing and Advertisement Services

City of Pendleton

Eastern Oregon Regional Airport and Pendleton UAS Test Range

Request for Qualifications (RFQ)

Marketing and Advertisement Services

Purpose of Request for Qualifications:

The City of Pendleton, (City) is issuing a Request for Qualifications (RFQ) the purpose of which is to solicit Statements of Qualifications (SOQ) from qualified marketing and advertisement firms to represent the Eastern Oregon Regional Airport (EORA) and the Pendleton UAS Testing Range (PUR).

Project and Contract Scope:

EORA and PUR need dedicated and professional marketing services to aid in developing a long-range and tactical marketing strategy that includes an actionable execution plan for the airport and test range with an emphasis on the test range.

Develop targeted messages in support of commercial air service to appropriate and targeted audiences
Develop targeted messages for potential UAS Test Range clientele recruitment
Leverage appropriate Media for each message set and targeted audience (radio, print, social media)
Develop websites and web presence to include social media feeds on websites
Assist with Social Media messaging and timely postings
Develop strategies for industry trade shows
Develop modern and professional trade show booth setup

The contract term will be one year with an option to renew, and it will execute on January 1, 2022.

Statements of Qualifications (SOQ):

To be considered, Marketing Teams must submit a complete response as required by the RFQ to include:

Firm Description (10%)
Experience, to include recent examples of your experience and portfolio. (30%)
Proposal for EORA and PUR Marketing based on Project Scope (30%)
Cost Estimate/ Budget (30%)

Questions Regarding the RFQ:

Any questions, interpretations or clarifications about this RFQ must be submitted to the Airport Manager, John Honemann via e-mail.

Submittal Deadline and Contact Information:

Submittal Deadline:        November 19, 2021, 2359 hours

                                                Attention: John Honemann, Airport Manager

                                                Eastern Oregon Regional Airport

                                                2016 Airport Road

                                                Pendleton, OR 97801

Phone:                                 541-276-7754

E-mail:                                  john.honemann@ci.pendleton.or.us